Allure Bridals Wedding Dresses

Allure Bridals has a rich history rooted in family and craftsmanship. The Crum family originally operated a fabric store, which they transformed into a Bridals salon called the Bridals Collection. This Tennessee-based salon served brides for many years until an opportunity to manufacture Bridals gowns arose in 2000. Under the leadership of CEO Kelly Crum, the business rapidly expanded into a thriving wholesale Bridals collection. Allure Bridals quickly gained recognition for its beautifully detailed and well-constructed dresses.

Allure Bridals is reputable for its use of luxury materials like satin and lace, as well as elaborate beadwork and embroidery. Each gown is a work of art designed to combine elegance and modernism. Whether you're searching for a stylish mermaid silhouette or a flowing ball gown, Allure Bridals has a range of designs to suit all tastes.

Allure Bridals has garnered various awards throughout the years, including distinction as one of the "Fastest Growing Top 100 Private Companies" and being named to the Mid-South's "Top 100 Private Companies" for several consecutive years. These accolades demonstrate Allure Bridals' dedication to excellence in design, quality, and innovation.

Allure Bridals is founded on strong family values and an unwavering commitment to quality. Kelly Crum, his son James "Ridge" Crum, and his daughter Madison carry on the family tradition. This passion shines through in every gown they create, giving Allure Bridals a well-known brand in the wedding business.